Monday, August 29, 2011

Helmut Lang Ads

Luxirare's thoughts about Helmut Lang's enduring genius through his ad campaigns here. Among his trailblazing marketing ploy was being the first designer to show his collection via the internet, the first major fashion label to place an ad in the National Geographic Magazine (I obsessively collect copies), credit perfumes in fashion editorials, using taxi cabs for campaigns, etc.

Helmut Lang will always be an inspiration to me!

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